by T. Calkins : Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

ISBN : #0230340334 | Date : 2012-12-21

Description :

PDF-31555 | Almost every company creates a marketing plan each year, and many spend hundreds of employee hours researching, preparing and presenting their tomes to senior executives. But most marketing plans are a waste of time; they are too long, too complicated and too dense. They end up sitting on a shelf, unread and unrealized. Breakthrough Marketing Plans is an essential tool for people who create market… Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth

Breakthrough Marketing Plans: How to Stop Wasting Time and Start Driving Growth by by T. Calkins

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