by Ibrahim Sirkeci : Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

ISBN : #3642367747 | Date : 2013-05-18

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PDF-f9344 | Transnational Marketing and Transnational Consumers are becoming increasingly common in today’s globalizing and fast moving world of business. This book presents a fresh perspective focusing on the transnational character of organizations and firms while underlining the importance of the transnationality of marketing strategies for success. At the same time, it introduces the novel concepts of Tr… Transnational Marketing and Transnational Consumers (SpringerBriefs in Business)

Transnational Marketing and Transnational Consumers (SpringerBriefs in Business) by by Ibrahim Sirkeci

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